Privacy and data protection
Brazilian General Data Protection Law
LGPD
Law No. 13,709/2018
The LGPD establishes rules for the processing of personal data in Brazil, protecting privacy, freedom and data subject rights. This page summarizes the main points of the law and reinforces Link Automação's commitment to responsible use of information.
Overview
Data protection as part of digital trust
In industrial, regulated and digital environments, personal data may appear in forms, commercial contacts, technical support, communications and relationship records. Link Automação seeks to process this information with clear purpose, security and transparency.
Main LGPD items
Essential points of the law
Purpose
Personal data must be processed for legitimate, specific, explicit and informed purposes.
Adequacy
Processing must be compatible with the stated purpose and with the context in which the data was collected.
Necessity
Only the data required to fulfill the intended purpose should be used, avoiding excessive collection.
Free access and transparency
Data subjects should be able to obtain clear information about processing, data use and retention period.
Data quality
Data should be accurate, up to date and relevant to the purpose of processing.
Security and prevention
Technical and administrative measures should protect data against unauthorized access, loss, alteration or misuse.
Non-discrimination
Personal data should not be used for discriminatory, unlawful or abusive purposes.
Accountability
The processing agent should demonstrate that effective measures are adopted to comply with data protection rules.
Data subject rights
What individuals may request
The LGPD grants data subjects the right to confirm whether processing exists, access their data, correct incomplete or outdated information, request anonymization, blocking or deletion when applicable, receive information about sharing and revoke consent when consent is the applicable legal basis.
Link Automação commitment
Responsible use of information
Collect only information required for contact, service, proposals and commercial relationship.
Use data in a manner compatible with the purpose presented to the data subject.
Adopt information security and access control best practices.
Maintain contact channels for privacy-related questions and requests.
This page is informational and does not replace specific legal analysis for each personal data processing operation.
Need to discuss privacy?
Contact Link Automação for questions about personal data processing, data subject requests or information about this policy.